Vitality Pace operates this store and website, including all related information, content, features, tools, products, and services, to provide you, as a customer, with a personalized shopping experience (hereinafter referred to as the "Services").

Vitality Pace is a Shopify-powered store, which allows us to provide you with these Services. This Privacy Policy describes how we collect, use, and disclose your personal information when you access, use, purchase, or otherwise interact with us. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will govern the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing and using our Services, you acknowledge that you have read this Privacy Policy and understand how we collect, use, and disclose your information as described herein.

The Personal Information We Collect or Process

By "personal information," we mean information that can be used to identify you or that can reasonably be linked to you or another person. It does not include information collected anonymously or rendered non-identifiable. We may collect or process the following categories of personal information depending on how you interact with our Services, your location, and applicable legal requirements:

• Contact details: including your name, billing address, delivery address, phone number, and email address.
• Financial information: credit card, debit card, or bank account numbers, transaction details, payment method, payment confirmations, and other payment information.
• Account information: username, password, security questions, preferences, and saved settings.
• Transaction information: items viewed, added to cart, saved to wishlists, purchased, returned, exchanged, or canceled, as well as past transaction history.
• Communications: details and content shared when contacting our customer service channels.
• Device information: device details, browser specifications, network connections, IP address, and unique digital identifiers.
• Usage information: data regarding how and when you interact with our website and Services.

Sources of Personal Information

We collect personal information through several sources:

• Directly from you: when you create an account, make purchases, or communicate with us.
• Automatically: via your device when accessing our site, using cookies and similar automated technologies.
• From service providers: who help us operate our technical infrastructure and run marketing or analytics operations.
• From business partners & third parties: to deliver tailored tools, advertising, and user integrations.

How We Use Your Personal Information

Depending on your interaction with the Services, we may use your information for:

• Providing & Improving Services: order processing, payment handling, shipments, account administration, user recommendations, and tailored shopping experiences.
• Marketing & Advertising: sending promotional updates, emails, or advertisements based on your shopping activities and past orders.
• Security & Fraud Prevention: authenticating accounts, protecting transactions, preventing illegal or unauthorized access, and maintaining platform security.
• Customer Communications: delivering dedicated support, answering inquiries, and servicing account notifications.
• Legal Compliance: complying with applicable legal obligations, law enforcement requests, civil disclosures, or enforcing company policies.

How We Disclose Personal Information

In certain circumstances, we disclose information to third parties for legitimate operational purposes:

• With Shopify, service providers, IT managers, logistics operators, payment processors, and analytics partners working on our behalf.
• With marketing and advertising partners who serve targeted advertisements based on online activity.
• When instructed or consented to by you (e.g., social login integrations or specialized shipping requests).
• With corporate affiliates within our business organization.
• In connection with legal requirements, business mergers, asset transfers, bankruptcies, or court proceedings.

Relationship with Shopify

Our Services are hosted by Shopify. Shopify collects and processes personal information regarding your interaction with our store to continuously provide and enhance its platform. Data you submit will be transmitted to and processed by Shopify across international data storage centers.

Shopify may also use aggregated data from multiple merchants to offer enhanced store services. For details regarding Shopify’s independent processing operations and consumer privacy rights, please refer to the Shopify Consumer Privacy Policy.

Third-Party Websites & Links

Our website may contain links to external third-party platforms. We do not control and are not responsible for the privacy policies, data security, or content of non-affiliated platforms. We encourage you to review their terms directly prior to providing any personal details.

Children's Data

The Services are not intended for use by minors, and we do not knowingly collect personal data from children under the age of majority. If you are a parent or legal guardian and believe your child has submitted personal information to us, please contact us to request its immediate deletion.

Security and Storage of Your Information

While we maintain strong safeguard standards, no electronic data system or internet transmission is 100% secure. We advise against sending sensitive passwords or credit card numbers through unsecured channels.

We retain personal data for periods necessary to fulfill your purchases, service your account, resolve legal disputes, or comply with statutory requirements.

Your Privacy Rights & Choices

Depending on your geographic location, you may hold rights regarding your personal information:

• Right of Access / Information: request details on the personal data we hold about you.
• Right to Erasure: request the removal or deletion of your personal records.
• Right of Rectification: request corrections to inaccurate personal records.
• Right to Data Portability: receive a copy of your data in a structured, portable format.
• Right to Opt-Out: object to the sale or sharing of your information for targeted advertising purposes. We recognize Global Privacy Control (GPC) opt-out signals automatically.
• EU / UK Specific Rights: object to processing, request processing limitations, or withdraw consent at any time without retroactively affecting prior lawful processing.

Contact & Complaints

If you have questions about our privacy practices, wish to submit a data request, or need to lodge a complaint, please contact us: